Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign.  As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.

Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game.  (*NOTE* game and media images are not my own and the property of their respective creators)