Key to the development process of Yeager was the balance between expressive form and functional characters. What started as a more expressive type phase inherently had to be reigned in slightly for improved readability.
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Key to the development process of Yeager was the balance between expressive form and functional characters. What started as a more expressive type phase inherently had to be reigned in slightly for improved readability.
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The v1 release of Yeager displayed above is free for personal and commercial Use. Distribution of the typeface is prohibited excluding direct and express consent.
First inspired by aboriginal writing systems and tribal typography, Yeager is characterized by angular strokes and irregular joint placements. Like the creative process, the typeface went through a series of evolutions that refined it’s weight, proportion, and defining features in an effort to expand it’s usability.
The final result features a machined style of construction that took on a geometric angles and form, reminiscent of military typography, that lends Yeager a grounded voice of authority, confidence, and precision. the combination of hard and soft corners gives it a distinct voice that is also adaptable to a wide variety of applications.
Type Design
Typography
Brand Design